Almost seven months after the lockdown restrictions were implemented in the country, many Filipinos continue to struggle with its effects.
On August, the Social Weather Station (SWS) released a report that says that the Philippines’ unemployment rate reached 27.3 million—roughly 45.4 percent of the country’s total workforce. While businesses have started reopening this month, many still struggle to make ends meet, especially those in areas where economic activity remains low.
To help those in need, Alaska Milk has been extending its hand to various communities and frontliners since the onset of the pandemic. The brand signed partnerships with LGUs and NGOs to help distribute assistance where it is needed the most.
This month, the brand continues its string of relief initiatives with a month-long online sale that also doubles as a fundraising effort—the Alagang Alaska 10.10 Sale.
“The past six months has been very challenging, to say the least,” says Harvey Uong, managing director of Alaska Milk Corporation. “As a nation, we have seen many lose their lives and livelihood. But some have it worse than others. As a brand, we want to stay true to our promise of nourishing Filipino families with the goodness of quality yet affordable milk. This is why we’re having the Alagang Alaska 10.10 Sale. This initiative is like a double-edged sword—it provides moms who continue to find ways to nourish their families with easier access to our products by making it more affordable through discounts. It will also help us raise funds which will go to helping those who are heavily affected by the ripple effects of the Covid-19 pandemic.”
The Alagang Alaska 10.10 Sale starts on October 6 via Alaska Milk’s official Lazada store, and on October 10 in the brand’s official Shopee store. Everyone can enjoy up to 50% off on Alaska Milk products.